A Case Study in Scalability — BE Lean

How 12PointFive used scalability to see the future

Do you ever wish you had the power to see the future? 🔮

Having a scalable business gives you that power.

Why?

Because when your business is scalable, it has the flexibility and adaptability to respond to future possibilities that you can’t see today, but you very much expect to happen.

Case and point, Liz Whitehead, CEO of 12PointFive, and her “follow up like a machine” subscription service, TouchPoint.

Two years ago, Liz came to me with a bold idea.

After seeing her clients struggle to consistently follow up with their prospects, she thought, “I can coach people to do it, but to make it even easier – why not build a follow up machine?”

And that’s exactly what we did.

TouchPoint delivers timely and relevant updates to business owners about their specific prospects so that they have an easy reason to reach out at the exact right time.

BE Lean helped Liz vet the business case, formulate the subscription model, and develop the technology that powers it.

Pretty cool, huh?

But here’s what’s even cooler.

Two years later, Liz called me up with a brand new idea for how TouchPoint could serve an entirely new audience.

“Can we do it?” she asked.

“Absolutely,” I responded without hesitation.

That creative confidence was possible because we didn’t build TouchPoint to only fit the version that Liz had originally dreamed up. Instead, we created it with scalability in mind, expecting things to iterate and change over time.

That’s exactly what happened, and now Liz is well positioned to introduce her offering to a brand new market with hardly any changes to the technology needed.

That’s the power of scalability, and that’s why I approach every project with scalability in mind.

But I want to know from you. How do you factor in scalability when you implement new ideas? Do you have goals to scale into new markets or create new service offerings? If the answer is yes, but you want to make sure you’re doing it with scalability in mind, please reach out. I’d love to help.